Project type: Web Design + Development
Industry / category: Aviation / Flight Training
Helitrain came to us with a need for a website redeisgn and update of content and layout for a more effective user experience from a marketing perspective. Providing helicopter pilot training at Hamilton airport, it was time for Helitrain to break away from the old design and have a fresh new look that also was easily navigatable and useable on mobiles.
We also helped Helitrain build out the so called 'user flow' of the website to help guide visitors in effective directions for learning about Helitrain and helicopter pilot training. The domain name was also 'upgraded' from nzhelitrain.co.nz to a helitrain.nz - providing a much simpler and more effective connection to the company name and brand.
For an effificent turn around of the project our approach was to utilise the existing Squarespace platform and customise some details of the site for design purposes. The integration with Squarespace meant that we could effectively develop and tweak the design iterations and work with Helitrain to finalise not just the look and feel but the layout as well.
Going forwards, it will be an effective set up for further online marketing in order to build more awareness for Helitrain and helicopter pilot training in Waikato by integrating their marketing strategy with the website directly.
Want to find out if helicopter flying is for you? Check out Helitrain today!